This comprehensive course dives deep into the intricacies of implementing, pricing, selling, and maximizing the potential of the Advantage Plan. Designed to help store owners and managers increase revenue, foster customer loyalty, and empower sales teams, the course provides actionable strategies and real-world examples to ensure success.

Course Breakdown:

1. Introduction to the Advantage Plan

Objective:

Understand the purpose and profitability of an Advantage Plan.

Overview of the plan's four pillars: Complete Protection Plan, Customer Discounts, Trade-Up Options, and Exclusive Education.

The strategic benefits of adopting the Advantage Plan for your business.

2. Crafting a Competitive Advantage

Objective:

Learn how to differentiate your store from competitors like Amazon and fabric retailers.

Shifting your mindset from "free services" to value-driven offerings.

How to position your Advantage Plan as a key differentiator in the marketplace.

3. Pricing Strategy: Premium Pricing and Value Building

Objective:

Master the art of pricing services and Advantage Plans for profitability.

Understanding the psychology of premium pricing and its impact on customer perception.

Aligning service pricing with Advantage Plan tiers to highlight cost savings and value.

4. Building the Four Pillars of the Advantage Plan

Objective:

Develop a comprehensive Advantage Plan tailored to your business.

Pillar 1: Complete Protection Plan

Covers all parts and labor for four years, creating peace of mind for customers while ensuring profitability.

Pillar 2: Discounts for Customer Loyalty

Discounts on notions, accessories, or other tailored items to build long-term buying habits.

Pillar 3: Trade-Up Options

Allow customers to upgrade their machines within a year at full value, fostering trust and repeat sales.

Pillar 4: Exclusive Education

Offer premium classes and lessons that set your store apart from online competitors.

5. Structuring and Pricing the Advantage Plan

Objective:

Create a clear, tiered Advantage Plan structure and assign appropriate pricing.

Assigning machines into six levels based on features and customer needs.

Developing corresponding Advantage Plan pricing for each level to optimize revenue and perceived value.

6. Selling the Advantage Plan

Objective:

Learn the timing and techniques for effectively presenting the Advantage Plan to customers.

Why the Advantage Plan should be introduced

after

the machine sale to avoid overwhelming customers.

Best practices for explaining the plan’s value, handling objections, and closing the deal.

7. Live Demonstration of Advantage Plan Sales

Objective:

See the Advantage Plan in action through real-world examples.

Step-by-step walkthroughs of selling the Advantage Plan during customer interactions.

Strategies for addressing common objections and emphasizing the plan's unique benefits.

8. Incentivizing Sales Teams

Objective:

Motivate your sales staff to promote the Advantage Plan consistently.

Multi-layered incentive structures, including added commissions, spiffs, and storewide contests.

The importance of aligning sales team motivations with business goals.

9. Measuring Success and Revenue Impact

Objective:

Understand the financial benefits of the Advantage Plan.

How the Advantage Plan can increase top-line revenue by 6% or more without adding inventory costs.

Strategies for tracking performance and refining your plan for even greater success.

Key Outcomes:

• Develop a value-driven Advantage Plan that boosts revenue and builds customer loyalty.

• Master pricing strategies to align Advantage Plans with service rates for maximum profitability.

• Equip your sales team with tools and incentives to confidently sell the plan.

• Gain a competitive edge by creating a differentiated offering that attracts repeat customers.